Let's explore what customer base means.  "The customer base is the group of customers and/or consumers that a business serves. In  most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of consumer spending. In many cases, the customer base is considered the business's target market, where customer behaviors are well understood through market research or past experience.   All actions the company takes would be through consideration of its customer base. (Wikipedia}

Every business serving  consumers uses a variety of ways to stay in touch such as Newspaper, email, magazines, flyers, mailings, the internet, word of mouth and more.  We see these forms of staying in touch everyday.  Have you noticed the volume of catalogs that shows up through the mail around the holiday seasons?  These businesses are serving their customers.

Nurturing your customer base keeps you in touch with your target market and with the onset of new technology, businesses are racing to be the first to integrate mobile text marketing or SMS into their arsenal of communication methods to use  with their customer base.

After looking at several SMS marketing packages, TextAlertz by 5LINX Enterprises Inc.  is one that I recommend because of its easy of use, cost effectiveness,  its 15 days trial period for the cost of only $1.00 and the Referral Program for account holders.

 To market to your Customer base with SMS Mobile Marketing means you are meeting your customers or potential customers right where they are; on their mobile phones.  You can count on a smart phone being as close as a purse, or clipped onto a belt than anyone carrying other forms of company generated advertising with them.  

A business that depends on a customer base markets where they can reach them instantly.  90% of emails are never opened.  97% of text messages are read.  75% of Americans and Canadians use text messaging.

JC Telecom Blog
Cathy Wilson, Independent Marketing Representative, 5LINX Enterprises
SMS Marketing
http://www.jcTelecom.net
RIN# L411490

Some people are not aware that this industry is doing so well.  Some uninformed individuals want to stay trapped in over used terms such as get rich quick schemes, scams and  pyramid while the likes of Warren Buffet,  Financial advisors and investors are "seeing direct selling companies with new eyes, focusing on the efficient business model, rapid growth and generally low on-going capital investment" according to the Direct Selling News. 

Because I believe in Direct Selling, Network Marketing, MLM as a way for many to gain financial security, my roots are with 5LINX Enterprises Inc. as an Independent Entrepreneur owning a Home-based business in Essential Services.  This video below wipes away the doubtful. I am hoping my readers and subscribers find this helpful.

Entrepreneurs involved in Network marketing are not the only business ventures to start and fail,  just look around your neighborhood.  I look for businesses of all types including direct sales that are succeeding knowing the opportunity exist for others to succeed also.

Who does not want to be their own boss, set their own hours, enjoy the tax benefits, work hard on building their own empire and vacation when they want.  According to the Direct Selling News, in 2010, direct selling companies generated over $125 billion in revenue in 150 countries through more than 75 million men and women who are changing lives serving others."

Now is the prime time for direct sales and home-based business.

JC Telecom Blog
Cathy Wilson, Independent Marketing Representative, 5LINX Enterprises. Inc.
mailtojctelecom@aol.com
http://www.jcTelecom.net
http://www.5Linx.net/thewilsons